Jun 22 2012 1:02pm

Pass the Serial—the Romance Serial, That Is!

The Gin Lovers parts 1 and 2 by Jamie BrennerMove over, Charles Dickens—serialized stories are taking a romantic turn!

A USA Today article mentions that publisher Berkley (whose Sylvia Day-penned Bared to You just hit the New York Times Bestseller list) is planning on releasing a serialized romance e-book written by Beth Kery starting July 31. Obviously, publishers are learning a lot from the success of E.L. James’s Fifty Shades of GreyFifty Shades was originally serialized as fan fiction, and in our current short-attention-span culture (140 characters, anyone?), a bite-size book, delivered in regular intervals, might be more appealing than the whole thing at one sitting.

The Gin Lovers parts 3 and 4 by Jamie BrennerSt. Martin’s Press is also offering a serial, Jamie Brenner’s Gin Lovers, beginning in October. Check out the gorgeous covers for all 6 installments, revealed here, and read on for the official description:

Set against the turbulent and glamorous backdrop of Prohibition and the rise of the jazz age, The Gin Lovers is a sensual and romantic story of how one high society woman’s passion and courage lead her to love.

The Gin Lovers parts 5 and 6 by Jamie Brenner

It’s 1925, and the Victorian era with its confining morals is all but dead. Unfortunately, for New York socialite Charlotte Delacorte, the scandalous flapper revolution is little more than a headline in the tabloids. Living with her rigid and controlling husband William, her Fifth Avenue townhouse is a gilded cage. But when William’s rebellious younger sister, the beautiful and brash Mae, comes to live with them after the death of their mother, Charlotte finds entrée to a world beyond her wildest dreams – and a handsome and mysterious stranger whom she imagines is as confident in the bedroom as he is behind the bar of his forbidden speakeasy.

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Heather Waters
1. HeatherWaters
As a fan of fan fiction in large part because it does tend to be shorter pieces (though not always!) easily read over a lunch break, I think it's great that serials are coming back. They also bring to mind TV in that you get to look forward to a new episode every week, and we all know I love my TV. :)
2. Jbrenner24
Exactly! I grew up in the era of big nightime dramas and mini series. The only thing better than a good book was when that good book was turned into a week-long mini movie with cliffhangers. Remember Lace? "Which one of you b*tches is my mother..."
3. Shannon Delany
This is great! St. Martin's Press actually picked up my 5-book paranormal series, 13 to Life, back in 2009 because it was a popular online serial and winner of the first-ever cell phone novel contest in the western world. Great to see more serials having success!
Jamie Brenner
4. jamieloganbrenner
Shannon - for all the complications ebooks have brought to this industry, we are lucky to be writing in a time when we can play with format like this. I was so happy to find St. Martin's as a forward-thinking publishing partner -- as I'm sure you were as well.
Kellyann Zuzulo
5. KZuzulo
Love the covers! The filtered colors really tie the series together and evoke the sensuality of the era. Look forward to reading them.
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