A lot of time and effort goes into making a book cover. For each genre, there's a certain “look” within it. And for each decade within that genre, there's a “look” within that. What a book presents to the world matter in the sense that what it “says” it is to consumers should be what it actually delivers. However, there is wiggle room within that—a book that doesn't “look” like a romance, but its back cover copy says it is, is certainly preferred to a book that does “look” like a romance but isn't.
So, where do you stand? Does it matter if a romance cover makes it “look” like a romance? How much does the cover factor in? Which is more important to you, that book is a romance but doesn't look like one, or isn't a romance but does look like one? What does a romance cover look like to you?
Tell me about it in the comments!