A report in Smart Money finds that e-books aren’t just encouraging readers to get their smut on—they’re also encouraging sales of religious books, too. Last year, publishers of religious books reported revenue growth of 7% last year, to $1.45 billion, mostly due to e-books sales.
The theory is similar to why books such as Fifty Shades are driving erotica e-book sales:
“Erotic titles with racy covers are believed to sell better as e-books because the technology removes the embarrassment of toting them around in public—and the same may be true of spiritual titles, experts say.”
Why are we all so embarrassed about what we’re reading, anyway?