You haven’t read the author before, but you saw the cover, and liked it. You read the blurb, and was intrigued.
But yet, you didn’t buy it.
And then, at some point, you make the decision to try it, even though you haven’t read the author, or don’t read in the genre, or you’ve already spent your book allowance this month.
What puts you over the edge from wanting a book to going ahead and plunking your money down for it?