Neither Shaken Nor Stirred: When Characters Change Up Their Style

I don't care that he'll be drinking Heineken beer. I care that he's drinking it b/c it's a paid endorsement, which is bull and immediately lowers my respect for the franchise. Felt the same way when they changed his car in Pierce's movie b/c BMW ponied up the cash and the vehicle. I'm OK if iconic elements change organically, not b/c of the almighty dollar.

Also, dog fight recently photographed sporting Heineken advertisement banners so....No.

Kiersten: I think one of the earlier films set financial records for how much they sold in product placement, so I'm not surprised. I am surprised that they would let Bond drink something else, but I am okay with whatever they have Daniel Craig's Bond doing.

I so hate Daniel Craig's Bond. He just doesn't fit the vision I have of James Bond : classy and smart, from the way he dresses to the way he lives. Craig is far too rough-looking, even in a tuxedo, I just keep thinking he's far more like Crocodile Dundee rather than 007.
Back to the habits of Bond, I simply can't wrap my mind around Bond drinking a beer (and not even a good one, pfew). He's a wine connoisseur, and he drinks vodka-martini shaken, not stirred. Ocasionnally he goes into whisky or sake, but beer? Humpf. It was as if he went from smoking Morland Specials to Marlboro Silvers, or from eating caviar and foie gras to stuffing himself with junk food. It's just not the character.

As to iconic details I'd hate my fav' character to lose, I think I'd go with Sheldon's Bazinga each time he makes a joke in The Big Bang Theory tv show ^^

Well, it could have been worse. Could have been Bud Light. =P

I'm not thrilled about this change if only because it's such a big part of who James Bond is to have his shaken Martinis but I get the need for revenue to finance these behemoth movies. It's like when they went from the Aston Martins to BMWs. It happens, though sometimes not for the better.